Join the Marketing stream to immerse yourself in digital marketing techniques that will help you excel in an ever-changing market. Hear experts from across the marketing ecosystem uncover best practice to leverage AdTech and MarTech, keep up with changes to search engine algorithms and automation techniques, generate and distribute content and put your brand front and centre of consumers' minds.


GRANT DAVIDSON

Managing Director, Davidson Branding


JULIAN FOGARTY

General Manager, Brand, Innovation and Technology, Spotless Group

CLICK HERE TO VIEW AGENDA


Who should attend:

  • Chief Marketing Officers
  • Chief Digital Officers
  • Chief Experience Officers
  • Chief Customer Officers
  • Director Digital Strategy
  • Director Customer Intelligence
  • Director Marketing Technology
  • Director Marketing Innovation


Why Attend:

  1. Learn how to leverage ever-changing search engine algorithms and maximise exposure for your brands
  2. Immerse yourself in techniques and strategies that smart marketers are using to capture market share
  3. Harness emerging mediums to create innovative marketing campaigns
  4. Heighten consumer awareness of your brands with best practice digital marketing strategies
  5. Trade war stories with your peers from marketing departments around Australia


Agenda:

Wednesday, 29 March 2017

Chairperson: Haifa Sekkouah, Senior Product Designer, Innovation, Australia Post

4.10 | Growth Hacking: Increasing traffic, Improving conversions, Raising Funds and Brand Awareness

  • Is digital marketing enough?
  • Attracting investors, customers and attention to your brand
  • How to effectively leverage digital marketing?
  • How to grow your brand following a strong investment drive

Atul Narang, Founder & CIO, HashChing

4.30 | Building a Sustainable Competitive Advantage

  • Prospering in tough economic times
  • Analysing case studies of high performers
  • How to sustainably grow your brand

Grant Davidson, Managing Director, Davidson Branding

4:50 | Meet the Experts Q&A

  • Ask our speakers for further insight into the projects they have discussed