This programme explores current and emerging trends that improve usability, accessibility and satisfaction of users when engaging with digital products and touchpoints. Join leading design directors, heads of user experience, designers and researchers as they discuss techniques and strategies to enhance user testing, layouts, demographic suitability and flow to improving experiences for your customers, intermediaries and colleagues.


General Manager, Customer Experience Strategy & Design Retail X Innovation Lab, Bupa Australia and New Zealand


Head of UX,


Senior Product Designer | Innovation, Australia Post


Who should attend:

  • Head of service design
  • Head of customer insights
  • Head of experience design
  • Senior designer
  • Director of research
  • Head of Insights
  • App developer
  • Software developers and testers

Why Attend:

  1. Learn strategies and design methods to translate customer insight into next generation digital experiences
  2. Acquire techniques to develop exceptional usability to smartphones and wearables
  3. Gain deep insight into industry specific design fundamentals to create bespoke services that hit the mark
  4. Join Australia's leading user experience designers to discuss how the industry will evolve
  5. Keep up to date with programs and technologies needed to succeed in the next 12 months



Wednesday, 29 March 2017

Chairperson: Haifa Sekkouah, Senior Product Designer, Innovation, Australia Post

11:30 | Designing Customer Focussed Physical Touchpoints

  • Creating immersive experiences with design thinking and lean methodology
  • Making stores a valuable customer contact point supported by digital assets
  • Measuring the impact of innovative customer led design on retail delivery

Julie Fedele, General Manager, Customer Experience Strategy & Design Retail X Innovation Lab, Bupa Australia and New Zealand

11:50 | User Experience in Digital Product Development, the Black and White of a Grey Area...

  • Working to assist in the Agile transformation from the ground up
  • Managing the design team across multiple digital scrums

Haifa Sekkouah, Senior Product Designer | Innovation, Australia Post

12:10 | Data informed UX
  • How UX has evolved with data driven design
  • When to use data in decision making and when to tread carefully
  • Why over-reliance on testing data can become a liability

Dan Johnston, Head of UX,

12:30 | Meet the Experts Q&A

  • Ask our speakers for further insight into the projects they have discussed